Your prices are too high!
“Your prices are too expensive in this market!” I doubt that’s true. You’re more likely to be undercharging if anything. So if people are telling you that your prices are too high, it’s NOT about the price per-se. Sometimes it’s because the person giving you this...
They were not happy with us!
The way I started this business in 2010 was by buying into a ‘business opportunity’. It was called ‘My Social Media Business’ (MySMB) and for £750 we received a training program that taught us about the various social media platforms, mentorship to support us with...
Highlight to risk breaching Facebook Terms and Conditions
So many brands breaching Facebook’s T&Cs with their contests at the mo. Years ago, the brands running ‘illegal’ contests had you tagging a friend in comments or sharing the post to enter. (Facebook’s competitions and sweepstakes rules explicitly state, “Promotions...
Is Jeremy Clarkson’s Win a Top Marketing Strategy for 2024?
A survey has revealed Jeremy Clarkson (Top Gear, Grand Tour and Clarkson’s Farm) has been voted the hottest guy in Britain. Hmmm… The survey was carried out by an “introduction for encounters” website, (Same business model as Ashley Madison) so could it be that...
2025 is My 30th Year Writing Words That Sell Online
2025 will be the 30th year that I’ve been writing words online that get the positive response I want: ✅Applications for properties to rent that soothed the landlords’ reservations when I didn’t meet all their requirements - and being offered them. ✅“Why you should...
Never Forget, Anyone Could Be Watching!
I’m utterly in love with the story of the singer, Daniel Rooney. On the 3rd May 2023, Daniel supported Take That in Glasgow. “Who’s he?”, you’re probably thinking. Quite. That’s why the story is so great. You might have known that Olly Murs was Take That’s support on...
From Apple to Big Fish
Waiting for our MacBook to be restored in the Apple Store last week, I was observing the room and it struck me how alike a Facebook group the store is. Security on the door = private visible group. Staff wandering around = group moderators. Genius Bar staff = group...
Exposed: The Hidden Heartbreak of Media Coverage for Business Owners
There is a dark cloud looming over the media coverage of business owners. It lurks behind the Journo Request asking for contributors to feature in articles being written. It sits just across from the press pitch emails you send. Many business owners sending active and...
The Wonka Experience….What Next?
Do you remember that big business expo that was at the O2 in 2012? I think it was called “Business 2012” and it was billed as being the biggest and best business event in Britain ever. Well known marketers paid tens of thousands to speak on the stage because it was...
Increasing the Perceived Value of a Spa Hotel Subscription with Sizzling Sales Copy
A spa hotel emailed me to announce they have introduced a monthly subscription. I’m in favour of this business model because it will give them predictable cashflow instead of waiting for ad-hoc bookings to come in. Thing is, when you sell a subscription for a service...
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