Boost Your Conversions with the Pattern of Three

Boost Your Conversions with the Pattern of Three

A core principle of copywriting is what’s known as the “Pattern of Three”. The human brain is hard-wired to remember and recall patterns and three is the smallest number of elements that combine to make a pattern. Patterns instantly make it easier for your readers to...
7 Copy tweaks that will improve your results:

7 Copy tweaks that will improve your results:

If you want more of your social media followers to visit your sales page and be excited to buy when they finish reading, here are 7 tweaks you can make to your social media content and sales page copy: 1- How detailed your ideal client ‘call outs’ are When you...
They were not happy with us!

They were not happy with us!

The way I started this business in 2010 was by buying into a ‘business opportunity’. It was called ‘My Social Media Business’ (MySMB) and for £750 we received a training program that taught us about the various social media platforms, mentorship to support us with...