How I Would Sizzle Up a Subscription Offer and Sales Copy for a Spa Hotel

How I Would Sizzle Up a Subscription Offer and Sales Copy for a Spa Hotel

A spa hotel emailed me to announce they have introduced a monthly subscription. I’m in favour of this business model because it will give them predictable cashflow instead of waiting for ad-hoc bookings to come in. Thing is, when you sell a subscription for a service...
The Boutique Marketing Strategy of Ant & Dec That Will Help You In 2024

The Boutique Marketing Strategy of Ant & Dec That Will Help You In 2024

Over the past few weeks, Ant and Dec have been giving UK viewers a live demonstration of how to adapt your marketing strategy to survive in the new online landscape. Ant and Dec are the presenters of the UK reality show, “I’m a Celebrity, Get Me Out of...
The Fear of Speaking Your Truth

The Fear of Speaking Your Truth

SPEAKING YOUR TRUTH    I once received a private message about a post I wrote on sharing BS Facebook protest posts.   It was a passionate, unfiltered message, and was written as I speak, unfiltered.   The message I received said “it makes me want to run a...
Has IKEA’s Copy Missed the Mark?

Has IKEA’s Copy Missed the Mark?

Compelling hooks are FELT by your potential buyers as an inner “OOF” when they recognise it’s them you’re talking about. That’s what gets people to stop scrolling and keep reading. If you want to capture your ideal buyers’ attention with your hook, they must instantly...
My SIX Places to Share Your Sizzling Sales Copy

My SIX Places to Share Your Sizzling Sales Copy

Six places that you can copy and paste your sizzling sales copy and start generating leads INSTANTLY!1️⃣ in a post on your Facebook profile, page and groups, and on LinkedIn feeds, to excite your audience with your compelling offer.2️⃣ Then, pin the Facebook posts so...
Perceived Offer Value: Lessons from a Local Brewery

Perceived Offer Value: Lessons from a Local Brewery

A brewery here on the island has recently moved into new, purpose built, fully accessible (hurrah!) premises, and added a restaurant.   However, they’ve made a decision that islanders in general are NOT HAPPY about.   Entrance to their shop is free, but...