7 Copy tweaks that will improve your results:

7 Copy tweaks that will improve your results:

If you want more of your social media followers to visit your sales page and be excited to buy when they finish reading, here are 7 tweaks you can make to your social media content and sales page copy: 1- How detailed your ideal client ‘call outs’ are When you...
2025 is My 30th Year Writing Words That Sell Online

2025 is My 30th Year Writing Words That Sell Online

2025 will be the 30th year that I’ve been writing words online that get the positive response I want: ✅Applications for properties to rent that soothed the landlords’ reservations when I didn’t meet all their requirements – and being offered them. ✅“Why you...
Increasing the Perceived Value of a Spa Hotel Subscription with Sizzling Sales Copy

Increasing the Perceived Value of a Spa Hotel Subscription with Sizzling Sales Copy

A spa hotel emailed me to announce they have introduced a monthly subscription. I’m in favour of this business model because it will give them predictable cashflow instead of waiting for ad-hoc bookings to come in. Thing is, when you sell a subscription for a service...
The Boutique Marketing Strategy of Ant & Dec That Will Help You In 2024

The Boutique Marketing Strategy of Ant & Dec That Will Help You In 2024

Over the past few weeks, Ant and Dec have been giving UK viewers a live demonstration of how to adapt your marketing strategy to survive in the new online landscape. Ant and Dec are the presenters of the UK reality show, “I’m a Celebrity, Get Me Out of...
The Fear of Speaking Your Truth

The Fear of Speaking Your Truth

SPEAKING YOUR TRUTH    I once received a private message about a post I wrote on sharing BS Facebook protest posts.   It was a passionate, unfiltered message, and was written as I speak, unfiltered.   The message I received said “it makes me want to run a...
Has IKEA’s Copy Missed the Mark?

Has IKEA’s Copy Missed the Mark?

Compelling hooks are FELT by your potential buyers as an inner “OOF” when they recognise it’s them you’re talking about. That’s what gets people to stop scrolling and keep reading. If you want to capture your ideal buyers’ attention with your hook, they must instantly...