How I Would Sizzle Up a Subscription Offer and Sales Copy for a Spa Hotel

How I Would Sizzle Up a Subscription Offer and Sales Copy for a Spa Hotel

A spa hotel emailed me to announce they have introduced a monthly subscription. I’m in favour of this business model because it will give them predictable cashflow instead of waiting for ad-hoc bookings to come in. Thing is, when you sell a subscription for a service...
The Boutique Marketing Strategy of Ant & Dec That Will Help You In 2024

The Boutique Marketing Strategy of Ant & Dec That Will Help You In 2024

Over the past few weeks, Ant and Dec have been giving UK viewers a live demonstration of how to adapt your marketing strategy to survive in the new online landscape. Ant and Dec are the presenters of the UK reality show, “I’m a Celebrity, Get Me Out of...
Screw should – it starts and ends with YOU!

Screw should – it starts and ends with YOU!

It’s so FRUSTRATING that people with knowledge that would help so many are NOT creating content. The reason is that they’re getting so overwhelmed with what they content format they SHOULD be creating, that they end up creating NOTHING! Depending on who you listen to...