2025 is My 30th Year Writing Words That Sell Online

2025 is My 30th Year Writing Words That Sell Online

2025 will be the 30th year that I’ve been writing words online that get the positive response I want: ✅Applications for properties to rent that soothed the landlords’ reservations when I didn’t meet all their requirements – and being offered them. ✅“Why you...
From Apple to Big Fish

From Apple to Big Fish

Waiting for our MacBook to be restored in the Apple Store last week, I was observing the room and it struck me how alike a Facebook group the store is. Security on the door = private visible group. Staff wandering around = group moderators. Genius Bar staff = group...
Increasing the Perceived Value of a Spa Hotel Subscription with Sizzling Sales Copy

Increasing the Perceived Value of a Spa Hotel Subscription with Sizzling Sales Copy

A spa hotel emailed me to announce they have introduced a monthly subscription. I’m in favour of this business model because it will give them predictable cashflow instead of waiting for ad-hoc bookings to come in. Thing is, when you sell a subscription for a service...
The Boutique Marketing Strategy of Ant & Dec That Will Help You In 2024

The Boutique Marketing Strategy of Ant & Dec That Will Help You In 2024

Over the past few weeks, Ant and Dec have been giving UK viewers a live demonstration of how to adapt your marketing strategy to survive in the new online landscape. Ant and Dec are the presenters of the UK reality show, “I’m a Celebrity, Get Me Out of...
Screw should – it starts and ends with YOU!

Screw should – it starts and ends with YOU!

It’s so FRUSTRATING that people with knowledge that would help so many are NOT creating content. The reason is that they’re getting so overwhelmed with what they content format they SHOULD be creating, that they end up creating NOTHING! Depending on who you listen to...