The Secret Envy That Drives Sales

The Secret Envy That Drives Sales

  If I asked you whether you want people to envy you, you’d deny it immediately. Your desire to feel superior over others is a secret you’ll rarely admit – even to yourself. (You’re shaking your head at me already, aren’t you?!) 🤣 I know the truth though. I...
Is Love Silently Vetoing Your Sales?

Is Love Silently Vetoing Your Sales?

There’s a Heaviness in the Air (And it’s Impacting Buying Behaviour.)       There is a heaviness in the air. Can you feel it too? People in general are… ➤ Exhausted from constantly swimming uphill… ➤ Tired of seeing more of the same old… ➤ Bored...
Boost Your Conversions with the Pattern of Three

Boost Your Conversions with the Pattern of Three

A core principle of copywriting is what’s known as the “Pattern of Three”. The human brain is hard-wired to remember and recall patterns and three is the smallest number of elements that combine to make a pattern. Patterns instantly make it easier for your readers to...
2025 is My 30th Year Writing Words That Sell Online

2025 is My 30th Year Writing Words That Sell Online

2025 will be the 30th year that I’ve been writing words online that get the positive response I want: ✅Applications for properties to rent that soothed the landlords’ reservations when I didn’t meet all their requirements – and being offered them. ✅“Why you...
From Apple to Big Fish

From Apple to Big Fish

Waiting for our MacBook to be restored in the Apple Store last week, I was observing the room and it struck me how alike a Facebook group the store is. Security on the door = private visible group. Staff wandering around = group moderators. Genius Bar staff = group...