The Boutique Marketing Strategy of Ant & Dec That Will Help You In 2024

The Boutique Marketing Strategy of Ant & Dec That Will Help You In 2024

Over the past few weeks, Ant and Dec have been giving UK viewers a live demonstration of how to adapt your marketing strategy to survive in the new online landscape. Ant and Dec are the presenters of the UK reality show, “I’m a Celebrity, Get Me Out of...
Screw should – it starts and ends with YOU!

Screw should – it starts and ends with YOU!

It’s so FRUSTRATING that people with knowledge that would help so many are NOT creating content. The reason is that they’re getting so overwhelmed with what they content format they SHOULD be creating, that they end up creating NOTHING! Depending on who you listen to...
Has IKEA’s Copy Missed the Mark?

Has IKEA’s Copy Missed the Mark?

Compelling hooks are FELT by your potential buyers as an inner “OOF” when they recognise it’s them you’re talking about. That’s what gets people to stop scrolling and keep reading. If you want to capture your ideal buyers’ attention with your hook, they must instantly...
Why Excited Energy is Magnetic to Your ‘Dream Guests’.

Why Excited Energy is Magnetic to Your ‘Dream Guests’.

You love your work, enjoy helping people, and the clients you have get great results from working with you.   Trouble is, there are not enough enquiries coming in. You never can predict when the next paying client will show up.   Your income is inconsistent.  ...