[Copywriting tip] Want more people saying YES when you promote your offers online?

[Copywriting tip] Want more people saying YES when you promote your offers online?

Do you want more people saying YES when you promote your offers online?   We choose to buy something when we know (or hope!) we’ll get some kind of ‘emotional high’.   All human beings have core needs that we are hard-wired to desire. When one of those needs is...
Memories of an 8 year old applying for a job

Memories of an 8 year old applying for a job

I’d write letters to people asking for what I or people I knew wanted or needed.I wrote to the editor of our local paper asking for a job as a journalist, when I must have only been about 8 or 9.Another time, my mum’s elderly friend’s house was flooded and she had no...
Communicate Pricing in Your Sales Copy.

Communicate Pricing in Your Sales Copy.

When your offer includes a pay in full option AND an instalment plan, quote the INSTALMENTS FIRST. E.g.: 4x monthly instalments of £25 Or, pay £75 today and save. Firstly, it’s about how these options FEEL: When you state the pay in full price FIRST: … the...