How to Sell the Value of Time in Your Sales Copy!

How to Sell the Value of Time in Your Sales Copy!

There are two separate messages you might want your prospects to hear when you communicating time in your sales copy… The amount of time they will have to put EFFORT in. The amount of time they will receive a REWARD for. You can communicate the same length of time in...
Attention Spans… Getting Shorter?

Attention Spans… Getting Shorter?

Attention spans are getting shorter, they say. You need to keep your posts and emails short, you’re told. It’s short posts that get the most engagement so don’t bother writing good content anymore as nobody reads it, you might have told yourself. Well, yeah, but no....