Communicate Pricing in Your Sales Copy.

Communicate Pricing in Your Sales Copy.

When your offer includes a pay in full option AND an instalment plan, quote the INSTALMENTS FIRST. E.g.: 4x monthly instalments of £25 Or, pay £75 today and save. Firstly, it’s about how these options FEEL: When you state the pay in full price FIRST: … the...
The Route to Your Business Success is Plain Sailing

The Route to Your Business Success is Plain Sailing

When we sailed on Queen Mary 2 to New York, it took 7 days to travel from Southampton. For five of those days, there was nothing but us and the ocean. No external signs we were going anywhere, other than the sight and sound of waves crashing up against the ship....
5 Reasons Why Coaches & Experts Stay Time And Cash Poor (& How To Fix It)

5 Reasons Why Coaches & Experts Stay Time And Cash Poor (& How To Fix It)

If you’re regularly time and cash poor, it may be time to consider changing the way you sell and deliver your services. When I speak to coaches and experts who are super busy, yet aren’t reaching their income goals, at least one of these five reasons is usually the...