From Apple to Big Fish

From Apple to Big Fish

Waiting for our MacBook to be restored in the Apple Store last week, I was observing the room and it struck me how alike a Facebook group the store is. Security on the door = private visible group. Staff wandering around = group moderators. Genius Bar staff = group...
The Boutique Marketing Strategy of Ant & Dec That Will Help You In 2024

The Boutique Marketing Strategy of Ant & Dec That Will Help You In 2024

Over the past few weeks, Ant and Dec have been giving UK viewers a live demonstration of how to adapt your marketing strategy to survive in the new online landscape. Ant and Dec are the presenters of the UK reality show, “I’m a Celebrity, Get Me Out of...