Communicate Pricing in Your Sales Copy.

Communicate Pricing in Your Sales Copy.

When your offer includes a pay in full option AND an instalment plan, quote the INSTALMENTS FIRST. E.g.: 4x monthly instalments of £25 Or, pay £75 today and save. Firstly, it’s about how these options FEEL: When you state the pay in full price FIRST: … the...
The Route to Your Business Success is Plain Sailing

The Route to Your Business Success is Plain Sailing

When we sailed on Queen Mary 2 to New York, it took 7 days to travel from Southampton. For five of those days, there was nothing but us and the ocean. No external signs we were going anywhere, other than the sight and sound of waves crashing up against the ship....
Why do you need so much money?

Why do you need so much money?

I was asked an EXCELLENT question today. “I’ve seen you say you want to double your turnover to $500k/year. Why do you need so much money?” I’m going to gloss over the word ‘need’, except to say, I teach my Mastermind clients NEVER to use the word ‘need’ to relate to...
Managing Disappointments in Business

Managing Disappointments in Business

In life and business, disappointments, challenges, and obstacles are going to take you off plan. My way of managing these are simply to let go. I trust that the plan with go ahead, or a better option will appear, when for the greater good, it’s meant to happen....