by Veronica Pullen | Oct 25, 2026 | Business Tip, Grow Your Business, Product Creation
“Surely ‘Digital Products’ are a scam that doesn’t exist?” That’s the actual title of a thread on Mumsnet. One of the first replies said: “Yeah it’s just the new MLM.” Over on Reddit, someone else put it even more...
by Veronica Pullen | Oct 18, 2026 | Business Tip, Grow Your Business, Product Creation
“I feel like I have reached the end of the road as an employee… I just need a completely new start.” A woman wrote that on Mumsnet. Twenty years in the charity sector, somewhere in her 40s or 50s, asking whether anyone had started a business in their...
by Veronica Pullen | Apr 1, 2026 | Copywriting, Copywriting Tip, Grow Your Business, Recession Proof Offer Copy, Somatic Copy
Back in 2024, Katya Varbonova came to me because she needed to send an important and difficult update to her paying subscribers. The update was to announce that her flagship membership with thousands of paying subscribers was ending. My task was to make this news feel...
by Veronica Pullen | Dec 18, 2025 | Business Tip, Content Creation, Copywriting, Customer Relationships, Grow Your Business, Manifestation, Marketing, Mindset, Own Development, Planning, Recession Proof Offer Copy, Strategy
If I asked you whether you want people to envy you, you’d deny it immediately. Your desire to feel superior over others is a secret you’ll rarely admit – even to yourself. (You’re shaking your head at me already, aren’t you?!) 🤣 I know the truth though. I...
by Veronica Pullen | Jan 31, 2025 | Affiliates, Business Tip, Grow Your Business, Marketing, Mindset, Online Marketing, Planning, Product Creation, Strategy
What the experts are not telling you about starting your own membership and making it work long term. You are excited about starting a membership, filled with ideas about what you want to offer your members and excited about the potential for the recurring revenue...
by Veronica Pullen | Jul 30, 2024 | Business Tip, Content Creation, Copywriting, Copywriting Tip, Email Marketing, Facebook Marketing, Grow Your Business, Launch, Marketing, Online Marketing, Posting Online, Product Creation
A core principle of copywriting is what’s known as the “Pattern of Three”. The human brain is hard-wired to remember and recall patterns and three is the smallest number of elements that combine to make a pattern. Patterns instantly make it easier for your readers to...
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