Want to know your “luckiest” days and times for the next 14 months?
I’m a dog. My husband Bill is a pig.Yesterday was a good day for dogs and pigs.We found a parking space right outside the nail salon when I went for my appointment.She had the exact shade of (purple) polish I wanted.Bill found a choice of Squid Game masks in the shop...
What Are Your Prospects Scared of?
When your audience think about buying what you sell, what are they scared of?And do you soothe those fears in your sales copy? Every human on the planet is hard-wired to desire ‘safety’ and ‘security’. Any time we think about making a change in our life and business,...
The 5 words you use in your posts that repel buyers
When you walk down the street and hear someone shout, “HEY YOU! YOU!” you will automatically turn to see if it’s you that is the ‘you’. You can’t help it. It’s an instinctive response. We are conditioned to take notice when we hear someone talking to us, or think we...
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[Copywriting tip] Want more people saying YES when you promote your offers online?
Do you want more people saying YES when you promote your offers online? We choose to buy something when we know (or hope!) we'll get some kind of ‘emotional high’. All human beings have core needs that we are hard-wired to desire. When one of those needs is met,...
What To Do If Your Facebook Reach Remains Low
WHERE you post on Facebook impacts how likely it is to be seen. Posts on your business page have the worst – virtually non-existent organic reach for most people. Posts in ENGAGED Facebook groups get good traction. If you are a member of the group that you want to be...
Memories of an 8 year old applying for a job
I’d write letters to people asking for what I or people I knew wanted or needed.I wrote to the editor of our local paper asking for a job as a journalist, when I must have only been about 8 or 9.Another time, my mum’s elderly friend’s house was flooded and she had no...
Successful People Aren’t on Social Media Because it’s a Waste of Their Time!
The other day, I heard a business leader tell their community that “successful people aren’t on social media because it’s a waste of their time”. They’re not wrong. Many successful business owners have a team of employees and the company invest heavily in Facebook...
How Often Are You Posting A Day On Social Media?
THE MORE TIMES YOU POST EACH DAY on your chosen social media platform, the more clients you’ll attract. I’ve sat in many conference sessions where the speaker taught the room that 3, 4, 5 posts a day is ESSENTIAL if you want to be successful online. Usually the...
A Post About The Time The Police Were At My Door
I OPENED THE DOOR one Saturday morning and there stood on the doorstep was a policeman. It was early for a Saturday. After a long week at my full-time job in the finance department of a hospital 30 minutes away, Saturday morning lie ins were an essential part of my...
Flipping your script
Recently, I had a call with a client who was feeling down on themselves. In their words they “hadn’t got anywhere this week” and confessed that they considered cancelling their call because they felt they had nothing to report. Within 5 minutes, we had established...
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