Somatic Copy Case Study: Turning Katya Varbanova’s Difficult Announcement Into 100% Positive Feedback
Back in 2024, Katya Varbonova came to me because she needed to send an important and difficult update to her paying subscribers. The update was to announce that her flagship membership with thousands of paying subscribers was ending. My task was to make this news feel...
The Secret Envy That Drives Sales
If I asked you whether you want people to envy you, you’d deny it immediately. Your desire to feel superior over others is a secret you’ll rarely admit - even to yourself. (You’re shaking your head at me already, aren’t you?!) 🤣 I know the truth though. I know...
Is Love Silently Vetoing Your Sales?
There’s a Heaviness in the Air (And it's Impacting Buying Behaviour.) There is a heaviness in the air. Can you feel it too? People in general are… ➤ Exhausted from constantly swimming uphill… ➤ Tired of seeing more of the same old… ➤ Bored of...
Why You’re Experiencing Content Creation Burnout (And The Surprisingly Simple Fix)
Why You're Experiencing Content Creation Burnout (And The Surprisingly Simple Fix) You’re draining your energy with content strategies that weren't designed for how you're actually wired to work "Just show up every day!" "Post 5...
7 Things You’re Not Being Told About Starting a Membership
What the experts are not telling you about starting your own membership and making it work long term. You are excited about starting a membership, filled with ideas about what you want to offer your members and excited about the potential for the recurring revenue...
This must be your wake up moment
We lost two of our good friends from Facebook in the last week. What’s happened to them should be a stark wake up call for everyone. If you are friends with Sam Bearfoot and G Sabini Roberts on Facebook, you may have noticed their absence from your newsfeed recently....
Remember Who TF You Are!
It saddens me when I see truly smart people in mentoring groups who have handed over control of their choices to whoever’s program it is they have invested in. Say for example, you invest in a 90-day program with a sales and marketing expert who promises to teach you...
Boost Your Conversions with the Pattern of Three
A core principle of copywriting is what’s known as the “Pattern of Three”. The human brain is hard-wired to remember and recall patterns and three is the smallest number of elements that combine to make a pattern. Patterns instantly make it easier for your readers to...
The Why Behind My Business
My mum brought me up as a single parent, on welfare benefits. Women in her generation (she was born in 1929) were expected to stay at home while the father worked. My dad (born in 1912) believed this too. Any time she expressed interest in getting a job, he would say...
7 Copy tweaks that will improve your results:
If you want more of your social media followers to visit your sales page and be excited to buy when they finish reading, here are 7 tweaks you can make to your social media content and sales page copy: 1- How detailed your ideal client ‘call outs’ are When you...
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