Authority Content: Consumer or Creator?
Your expert authority is built on the back of the authority content you CREATE and publish! At an event, speakers on the stage are automatically perceived as experts on their topic. When you are reading or watching someone teach their topic, you instinctively...
You Are Not Good Enough!
Sometimes I struggle with being ‘not good enough’. Or, at least, that’s what my negative mind chatter tells me. When I’m at an event, and the networking area has one solitary seat I can sit on, and it's tucked away in the corner far away from everyone else....
Facebook Group Admin? Read This…
If you are a Facebook group admin, this post contains valuable tips for you. #1: Linking your Facebook page to your group This feature has been around for a couple of years, and many group admins linked their page, following Facebook's "recommendation", as a way to...
Are Paid Facebook Ads Essential to Generate Paying Clients?
Recently, I was asked: “Are paid Facebook ads the only way to go with Facebook?” No! Only a tiny minority of my clients are using paid ads. Yet, even without ads, they are generating sales of their online programs through Facebook and filling their online challenges....
Behind the Scenes Stats from my Viral Lead Magnet
99.9% of the people you meet through Facebook won’t be ready to buy from you. After all, we live in a “Trust Economy” – your clients buy because they know, like, respect and trust you. Building trust takes time. But, you shouldn’t rely on them seeing you on Facebook...
If You’ve Been Hunting for Membership Software, Try This…
Are you searching for the right membership software? Finding the right membership site software to host your online program content is a challenge. WordPress plugins that allow you to retain control of the content but the responsibility for developing and...
Lurking in Facebook Groups is Costing You Money!
When you are spending time in the groups where your ideal clients are, taking a minute to answer questions will increase your visibility to the people whose attention you want to attract. Plus, there is no algorithm in comments – everyone reading the...
Why You’re Not Attracting Premium Paying Clients from Facebook
If you want to attract premium paying clients from Facebook but the only people coming forwards are the freebie hunters and tyre kickers, your ‘values language’ might be out of whack. Let’s be honest… it sucks when you’re showing up on Facebook with regular content...
How Claire 11x’d Her Premium Package Offer
“Is it ok to share a win for the biggest one-off sale I've ever done?” That was the post in my group that greeted me yesterday from one of my clients. Claire is a personal stylist, helping her clients to transform their confidence through their style. A week ago, she...
Your Facebook Group Welcome Posts Are Cringe
Imagine this... It’s lunchtime. You want to grab a quick sandwich and a bottle of water. The nearest shop to where you are is Tesco. It’s not a store you have been into before, but you know a few people who shop there. You’re in a hurry so you run in, hoping to find...
Connect on Social Media