The Hidden Cost of Free when Income is in Short Supply
Recently I received a message from someone who wanted to exchange their service for my time… so instead of paying my consultancy rate, they were offering to give me their time, and I’d give them mine. Their message explained how they couldn’t afford to buy an hour of...
The Reality of Serving Our Clients Versus Selling Our Products and Services
Before you panic, I am not about to encourage you to stop charging for what you do, and start giving your time away for free. Totally the opposite. You see, as experts, it can be difficult in the early days to identify with getting paid for serving our clients when...
Ethical Email Marketing to Your Linked in Connections
Linked in have made it easy for you to export your entire list of connections, which gives you a long list of email addresses. For you, as a marketer, it seems like a great opportunity to upload this list of email addresses into your CRM, and start sending them...
Should You Auto Respond to New Followers in Twitter?
Step 2 of the Social Marketing Profits Blueprint™ is ‘Connect’ – initiating conversations with your new followers in Twitter and Facebook to begin the process of building a relationship with them. So it’s easy to see how sending an automated message to new followers...
How To Attract More Of Your Ideal Clients
Are you getting lots of clients, but some or all of them aren’t the type of client you really want to be working with in your ideal business? Does the income goal you’ve set yourself feel miles away, and you can’t see a way you can reach it anytime soon... well not...
How to Reap The Benefits of Positive Feedback Posted Online
Ok, so you've just seen positive feedback that someone has shared about you online, telling people how brilliant you are... What do you do next? Apart from replying to say thank you... Most people do nothing, but as a social prospector, you’re looking to generate a...
Why The Rise of Ello Should Be A Wake Up Call For Your Marketing Strategy
The new social networking site Ello is certainly causing a stir online right now. It seems that many are jumping onto the site’s manifesto, which states that the platform will be advert free. So essentially Ello has been created as the antithesis to Facebook, where...
Do You Think Facebook Adverts Are A Good Idea For My Business?
This is an email I received earlier from a member of my community. It's a question I've been asked a few times, so I figured that sharing the answer here may help you too... Q: “Do you think Facebook adverts are a good idea for my business? The challenge is that I...
7 Profitable Exhibiting Lessons I Learned Last Week
When we exhibited at the Entrepreneurs Convention in Birmingham. It was the first time I’ve exhibited at such a large event (1,400 registered attendees), and so a lot of the planning was guess work. But, it was an amazing learning opportunity, so in this blog I’m...
Taking Payments Online | Do You Care About Your Customers?
I love the freedom of being able to sell information products and services remotely, and the ease of taking payments online. I equally love the ease of buying pretty much anything I need online too. But there is one aspect of taking payments online that a lot of...
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