The Secret Envy That Drives Sales

The Secret Envy That Drives Sales

  If I asked you whether you want people to envy you, you’d deny it immediately. Your desire to feel superior over others is a secret you’ll rarely admit – even to yourself. (You’re shaking your head at me already, aren’t you?!) 🤣 I know the truth though. I...
Is Love Silently Vetoing Your Sales?

Is Love Silently Vetoing Your Sales?

There’s a Heaviness in the Air (And it’s Impacting Buying Behaviour.)       There is a heaviness in the air. Can you feel it too? People in general are… ➤ Exhausted from constantly swimming uphill… ➤ Tired of seeing more of the same old… ➤ Bored...
Boost Your Conversions with the Pattern of Three

Boost Your Conversions with the Pattern of Three

A core principle of copywriting is what’s known as the “Pattern of Three”. The human brain is hard-wired to remember and recall patterns and three is the smallest number of elements that combine to make a pattern. Patterns instantly make it easier for your readers to...