Has IKEA’s Copy Missed the Mark?

Has IKEA’s Copy Missed the Mark?

Compelling hooks are FELT by your potential buyers as an inner “OOF” when they recognise it’s them you’re talking about. That’s what gets people to stop scrolling and keep reading. If you want to capture your ideal buyers’ attention with your hook, they must instantly...
My SIX Places to Share Your Sizzling Sales Copy

My SIX Places to Share Your Sizzling Sales Copy

Six places that you can copy and paste your sizzling sales copy and start generating leads INSTANTLY!1️⃣ in a post on your Facebook profile, page and groups, and on LinkedIn feeds, to excite your audience with your compelling offer.2️⃣ Then, pin the Facebook posts so...
4 ways to instantly increase your authority.

4 ways to instantly increase your authority.

4 ways to instantly increase your authority. 1-Believe you are an authority. You embody what you believe, so if you don’t recognise your contribution as valuable, that belief will be heard (felt) louder than anything you write or say. 2-Following on from #1, when you...
Creating Consistent Content When you Struggle to Write More Than One Post at a Time.

Creating Consistent Content When you Struggle to Write More Than One Post at a Time.

Want to batch create social media content but struggle to write more than one post at a time? Here’s what I do to batch my content. 1-I open one of the template collections from the Viral Content Club. I read the example in each template and the suggestion in the...
Ressentiment and What it Means for Growing Your Online Business

Ressentiment and What it Means for Growing Your Online Business

Have you heard of the term, “ressentiment”? I hadn’t until I saw it mentioned in a fiction book I was reading about an Insta ‘mumfluencer’. What is ressentiment? Soren Kierkegaard, the French philosopher was the first to explore ressentiment and described it as being:...