If you are using any of these three Facebook tactics, I want to alert you to the way it is making people feel.
So, if you want to attract more paying clients through Facebook, and you value the relationships you’re building with your audience here, this post is for you. 
TACTIC THE PREMATURE PROPOSAL
Adding someone as a friend, then immediately inviting them to like your page or to join your group.
It is like someone waving at you from across the street, and you running across the road to propose marriage to them.Slow down.
Engage with your new friends’ posts on their profile and in your newsfeed, so you get to know each other and build real relationships.Then promote your page or group in your own posts so they can click through to like/join if they choose to.
TACTIC THE GROUP GRABBER
Clicking ‘invite’ inside your group doesn’t send people a notification to join your group, it adds them. It’s like you’ve run into their house, picked them up, carried them up the road, and put them down on a seat in your meeting room…… where they now either have to figure out how to escape, or stay seated and listen to you.
When you ‘invite’ people into your group, group’s posts will appear in their newsfeed for 27 days – or until they decline the invite.
When they do decline, watch you don’t invite/add them again.
Many people will forgive the first time, but the second add can result in an immediate unfriend/block.
Talk about your group in your posts, telling your audience why they would want to join, then add the link so they can if they wish to.TACTIC THE COPY & PASTER
Before you copy and paste the latest round robin post, consider this… If it’s presented as fact, your audience trust you’ve sense AND fact checked first.If it turns out to be rubbish, that will reflect on you and your brand.
Spoiler: those ‘Facebook will be doing this, copy and paste to stop them’ posts ….
They’re all BS!
Stop for 10 seconds before you repost and ask yourself if you’re presenting something as fact, that you’d stake your brand rep on it being true.If you’re not sure, check first.
Veronica Pullen
The Mile-Deep Marketing Queen at Apples to Oranges Ltd
Veronica Pullen, AKA The MIle-Deep Marketing Queen helps coaches, trainers, consultants, mentors, experts, speakers, and therapists to attract your ideal, like-minded clients from your 'Mile-Deep' Facebook marketing, networking, group challenges, and ads.
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