I’m Veronica Pullen, an Irresistible Offers Strategist and somatic sales copywriter based on the Isle of Wight, UK. I help business owners aged over 40 turn their skills, knowledge, hobbies and interests and lived experience into irresistible offers, from low-cost PDF products to signature programmes, and sell them online with compelling copy.
Most people marketing online are apples in a crowd of apples. They say similar things to each other, sell similar offers and charge similar prices.
I help you stand out as an orange. After 30 years of writing words that sell online, I know what it takes to go from apples to oranges and that your ORANGES are hiding in plain sight. Let’s unearth them and put them in front of your ideal clients, so they choose to buy what you sell from YOU. 🍏🍏🍊🍏🍏
Introverted, ever-ready with a witty comeback, and almost never seen without an Apple device in her hand, a cup of tea beside her, and her Prince William and Chihuahua Princesses nearby.
True to type Capricorn, high-Dynamo energy Creator (Star/Mechanic), INFP, Veronica is rarely spotted offline, but online, omnipresent, delivering her unique brand of 5* attention in every royal engagement.
Just don’t show up with instant coffee, an errant apostrophe, a negative mindset, or wearing white socks or you’ll be sent to the tower to orf with your ‘ead!
Meet Veronica Pullen… in 200 (ish) words:
Born Christmas Eve, dad died, only child of single parent, partially deaf, frumpy kid, bullied, teachers’ pet, Rheumatoid Arthritis, school boring, boys, 1 o’level, YTS trainee, full time, leave home at 18, engaged, bought flat, 2 cats, Psychiatric Nursing Asst, teetotal, Deputy Accounts Manager, married, 125% mortgage, bought house, Retinitis Pigmentosa, driving licence revoked, socialising online, 2 more cats, qualified Bookkeeper, Group Accounts Manager of travel company, loads of holidays, Member Association of Accounting Technicians (MAAT), self-employed Bookkeeper, Fellow Member in Practice AAT, divorced, Payroll Manager at St Barnabas Hospice, meet husband on Facebook, bankrupt, move away from Worthing (to Redhill), Copywriter gigs on Elance, Social Media Manager, marry husband on Twitter, hubby unhappy with income, Speaker, published Author, develop Social Marketing Profits Blueprint™, Small Business Coach of the Year, Kindle Author, speak at Reebook Stadium, income better, want a dog, 5 more awards, hubby sacks off job to work with me full time, fulfil 20+ year dream to move to Isle of Wight, get dog, share stage with Ryan Deiss at event, step fully into alignment, launch 10 Days to Sold Online program, transformational client results, get another dog, mum dies, host live event, fantastic program testimonials, members selling online programs for first time, Big Money, Small Audience program.
Or, click here for a longer A-Z introduction to Veronica. 🙂

Bill Boswell, “Head Butler and Master of the Royal Household“ is Veronica’s husband and our Customer Relationship Manager. Winner of several customer service awards, and with a passion for delivering an outstanding experience to our clients.
He’s a movie, comedy, and music geek, running his own movie blog at BarkingMadAboutFilms.com and his most prized possession is his Unlimited Cinema Card. Bill also manages Teddy’s Facebook page, and regularly wins Twitter contests – ensuring a regular arrival of what Veronica calls “clutter” through the letterbox!
Veronica and Bill even met on Facebook and married on Twitter! 🙂

And finally, Princess Teddy, the teacup chihuahua. She loves cuddles, cheese and clearing up after meals.