4 ways to instantly increase your authority.
1-Believe you are an authority.
You embody what you believe, so if you don’t recognise your contribution as valuable, that belief will be heard (felt) louder than anything you write or say.
2-Following on from #1, when you don’t 100% believe the offer you are promoting is truly valuable to the right person, you start to think you are “being annoying” and the tone of your message can become apologetic.
Assume everything you say or do will be received positively.
3-Too many people tie themselves up in knots worrying they cannot sell yet because they have not done xyz for free.
For example, the false belief that you first need to offer a lead magnet and send a welcome email sequence, and only on day 43 you can tell them about your paid offer.
Nope.
Sell your paid offer today.
Then create your lead magnet and welcome emails at the end of your launch.
And then sell your paid offer again.
4-Sharing other people’s content and offers is easier than pushing yourself out there.
Thing is, when you promote other people to your audience, you are telling them that you see the other person as an expert, not yourself.
When they already recognise you as an authority and 80% of the content and offers they see are yours, it’s not the end of the world…
… except the fact that the algorithm deprioritises shared content and that impacts your reach overall.
However, if more than 20% or so of your content and offers is about other people, you will diminish your own authority in the eyes of your followers.
Veronica Pullen
Latest posts by Veronica Pullen (see all)
- Somatic Copy Case Study: Turning Katya Varbanova’s Difficult Announcement Into 100% Positive Feedback - April 1, 2026
- The Secret Envy That Drives Sales - December 18, 2025
- Is Love Silently Vetoing Your Sales? - December 11, 2025
Connect on Social Media