Marketing lessons from a bear called Billy!

Marketing lessons from a bear called Billy!

There are 2 Billys in my life. One is tall and hairy. The other is Billy Bear. He works at Butlin’s, so we see him once a year. The entertainment staff at Butlin’s are called Redcoats. Billy Bear is theoretically a Redcoat too. (a Tedcoat?) Except Billy isn’t the same...
Your ‘Unicorn Clients’ are waiting to receive your gifts.

Your ‘Unicorn Clients’ are waiting to receive your gifts.

Most people who come into your world won’t get you. Many of your clients won’t value your gifts. But that’s ok, because your unicorn clients, are waiting in the wings. 🦄 Unicorn clients agree your fees without question, and prioritise paying you. 🦄 They appreciate the...