Your To-Do List and the ABC

Your To-Do List and the ABC

When you have lots on your plate and your to-do list is spanning whole sides of A4, it’s easy to slip into overwhelm. You forget important stuff, and probably not much is getting done because the list is so out of control you don’t know where to start. Years ago, I...
Somebody doesn’t know

Somebody doesn’t know

Is it safe to mention ‘Line of Duty’ yet? Lol We hadn’t watched any of it until last year so the hype during the live series had passed me by in other years. But this year, we were well and truly drawn in and spent waaay too much time theorising who the elusive ‘H’...
You have many more pages and chapters still to write

You have many more pages and chapters still to write

We parked in the John Lewis car park at West Quay, and to get into the mall, we had to walk through the store.As we turned a corner in the store, the Mulberry concession was right in front of us.My favourite bag that I own already is a Mulberry hobo that I bought in...
Communicate Pricing in Your Sales Copy.

Communicate Pricing in Your Sales Copy.

When your offer includes a pay in full option AND an instalment plan, quote the INSTALMENTS FIRST. E.g.: 4x monthly instalments of £25 Or, pay £75 today and save. Firstly, it’s about how these options FEEL: When you state the pay in full price FIRST: … the...