Why People Buy What They Can Get for Free

Why People Buy What They Can Get for Free

  The creator of the “Piddle Patch” was pitching for investment on Dragon’s Den. Piddle Patches are puppy pads made using real grass. Peter Jones thought this was the most ridiculous concept he’d ever heard. “Why would anyone want to buy that when real grass is...
Why I cancelled a 5* hotel I love!

Why I cancelled a 5* hotel I love!

We had booked 2 nights in a junior suite at a hotel I love in Southampton. It’s a lovely hotel, 5*, huge balcony overlooking the harbour, and the food is delish. We stayed there last year too, the same suite as it happens. So why then, before we even arrived did we...
There’s No Harm in it!

There’s No Harm in it!

We were watching an episode of The Apprentice Australia and their task was to create soft-serve ice-cream offers. The goal was to make the most $$$ of sales. One team sold theirs for between $5 and $20. The other team created a $5 and a $50 offering. One team made...