Why Paying Income Tax is a Privilege

Why Paying Income Tax is a Privilege

For many years, I had a ‘difficult’ relationship with paying taxes. As an employee, I resented that I ‘lost’ so much of my wages to tax each month. As a self-employed Bookkeeper, I spent so much time working on my clients’ accounts that my own accounts and...
Communicate Pricing in Your Sales Copy.

Communicate Pricing in Your Sales Copy.

When your offer includes a pay in full option AND an instalment plan, quote the INSTALMENTS FIRST. E.g.: 4x monthly instalments of £25 Or, pay £75 today and save. Firstly, it’s about how these options FEEL: When you state the pay in full price FIRST: … the...
The Route to Your Business Success is Plain Sailing

The Route to Your Business Success is Plain Sailing

When we sailed on Queen Mary 2 to New York, it took 7 days to travel from Southampton. For five of those days, there was nothing but us and the ocean. No external signs we were going anywhere, other than the sight and sound of waves crashing up against the ship....