The Fear of Speaking Your Truth

The Fear of Speaking Your Truth

SPEAKING YOUR TRUTH    I once received a private message about a post I wrote on sharing BS Facebook protest posts.   It was a passionate, unfiltered message, and was written as I speak, unfiltered.   The message I received said “it makes me want to run a...
Perceived Offer Value: Lessons from a Local Brewery

Perceived Offer Value: Lessons from a Local Brewery

A brewery here on the island has recently moved into new, purpose built, fully accessible (hurrah!) premises, and added a restaurant.   However, they’ve made a decision that islanders in general are NOT HAPPY about.   Entrance to their shop is free, but...
The 4-step framework I use that ensures offer is fully aligned.

The 4-step framework I use that ensures offer is fully aligned.

This is the 4-step framework I use and teach my clients that ensures your offer is fully aligned. When your offer is aligned, you’re excited, your promo is magnetic, and it becomes super attractive to your prospects. 1-Get clear on the PERSONALITY traits of the people...