You receive a new enquiry from a prospective client and organise a discovery call with them.
How long would you typically expect that call to take?
A great sales page replaces discovery calls.
Your sales page is the conversation you’d have on a call with a new prospect and your copy should elegantly flow through the entire conversation towards a decision.
So when it takes you an hour on the phone to get clarity on their wants and needs, describe your offer, answer their questions and soothe their concerns before they’re ready to buy…
… 200 words of sales copy isn’t enough!
This is especially important if you are running paid ads!
It’s why you see long sales pages.
You might not read every word…
You might skim straight to the bottom of the page…
You may believe “nobody” reads long-form sales pages…
But YOU are NOT every prospective client!
If you haven’t already, download my FREE sales page copy framework so you know your sales page copy will do the job of selling in a ‘conversation’ that converts.
Veronica Pullen
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