Sizzle and Reassure

Sizzle and Reassure

All human beings are hard-wired with the same 9 core needs. These 9 instinctive desires boil down to the same two deep-rooted survival fears: “Safety and security” Your job as the writer of your own sales and marketing copy is to explain how your service or course...
What To Do If Your Facebook Reach Remains Low

What To Do If Your Facebook Reach Remains Low

WHERE you post on Facebook impacts how likely it is to be seen. Posts on your business page have the worst – virtually non-existent organic reach for most people. Posts in ENGAGED Facebook groups get good traction. If you are a member of the group that you want to be...
A Post About The Time The Police Were At My Door

A Post About The Time The Police Were At My Door

I OPENED THE DOOR one Saturday morning and there stood on the doorstep was a policeman. It was early for a Saturday.   After a long week at my full-time job in the finance department of a hospital 30 minutes away, Saturday morning lie ins were an essential part of my...