by Veronica | May 29, 2014 | Business, Facebook, Linked in, Social Media
Yesterday evening, I saw a post from Butlins; a contest to win (ironically) tickets to the Isle of Wight Festival! I’ve a sensitive radar where contests are concerned, so immediately I noticed that their conditions of entry to the contest were in breach of the... 
by Veronica | May 6, 2014 | Email Marketing, Facebook, Marketing, Social Media
If you have a Facebook page for your business, attracting likes is probably pretty high on your agenda. Some business owners believe that the more likes they have on their Facebook page, the higher volume of sales they will make. Which is often the thought process... 
by Veronica | Apr 16, 2014 | Business, Customer Relationships, Facebook, Marketing, Social Media
I refuse to join in the outcry over the recent changes to Facebook Edgerank… an update that has reduced the reach (number of people who see your posts in their newsfeed) of your page posts down from about 16% to around 5%. There’s a lot of people posting all... 
by Veronica | Mar 26, 2014 | Customer Relationships, Facebook, Marketing, Social Media
Most business owners are not familiar with all of the rules for using Facebook, especially as they move the goal posts so often! But in the Facebook “court of law”, ignorance is no defence. Every single day I see at least one person breaching one of these 3 and a half... 
by Veronica | Feb 20, 2014 | Customer Relationships, Facebook, Marketing, Social Media
Recently I saw a post in a Facebook group I’m a member of, recommending another Facebook group that the poster felt would be of enormous value to the members. In response, somebody replied “make sure you only comment on other posts for a while. Don’t post your own... 
by Veronica | Feb 20, 2014 | Email Marketing, Facebook, Marketing, Social Media
Have you set up a Facebook adverts campaign and ended up out of pocket… going away with the opinion that they don’t work for you? It’s a situation one of my mentoring clients found themselves in this week; they’d set up a Facebook advert feeling that they ought...
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