Have you set up a Facebook adverts campaign and ended up out of pocket… going away with the opinion that they don’t work for you?
It’s a situation one of my mentoring clients found themselves in this week; they’d set up a Facebook advert feeling that they ought to be using them. But the problem is that unless you are clear on your strategy for conversion… Facebook adverts are only ever going to be an expensive mistake.
Using Pay-Per-Click (PPC) ads to get in front of your ideal clients falls into the attraction step (step 1) of the Social Marketing Profits Blueprint™. The people who see and click on your ads are unlikely to be ready to buy until steps 7 or 8…
So how do you convert Facebook advert clickers into customers?
I recommend you;
NEVER run Facebook ads with the sole intention of getting likes on your Facebook page, but,
ALWAYS run Facebook ads with the intention of getting them to opt into your list – generating warm leads.
You’ll need a Lead Magnet – your free eBook, audio or video series that sits behind an opt-in form as the incentive for your prospects to give you their email address. This shouldn’t be a problem as every business owner who has a website should have a Lead Magnet anyway – otherwise you’re losing £££ in future sales opportunities from your website visitors who aren’t yet ready to buy.
If you don’t have a Lead Magnet, check out my Lead Magnet Academy mentoring program where you can work with me to create and publish your Lead Magnet within the next 30 days: http://leadmagnetacademy.com
Or, if you’d prefer to have someone else take the pressure away from you, and write and design your Lead Magnet, check out our done for you service: https://veronicapullen-co-uk.stackstaging.comservices-2/done-lead-magnet-ebook/
When you’re running Facebook ads, it is far easier to get a cold lead (someone who clicks on your advert that has no 
prior relationship with you) to convert into a warm lead (by downloading your Lead Magnet) than getting them to buy on the first touch.
Your return on your Facebook adverts investment (ROI) is the warm lead (email address on your database). Then you can take your new warm lead through steps 4-8 of the blueprint and convert them into a sale organically.
The value of a Facebook like alone is £0. Most people who like your business page aren’t seeing your posts, so you’re spending money just to have a like counter with a big number showing. Then because so few people who have liked your page are seeing your posts, you have to shell out again to promote your future posts.
Bonkers?
Well not totally bonkers, because done well, Facebook adverts are a marketing investment. But if you can convert your ad clickers into Lead Magnet downloaders, then you will be able to nurture the relationship through Facebook AND email
And when you lose access to your Facebook connections, you’ll still be able to email them = long term business success versus a short term Facebook popularity contest.
If you’ve not yet downloaded my FREE eBook “8 Simple Steps To Profitable Social Marketing”, you can grab your copy here. Inside the eBook, I walk you through the 8 individual steps of the Social Marketing Profits Blueprint™, and why it is so important to the success of your social media marketing that you have all 8 steps in place.
Have you made expensive Facebook adverts mistakes? I definitely did in the early days before I figured all of this stuff out, so you’re definitely not on your own! What happened when you tried Facebook adverts?
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