This is the 4-step framework I use and teach my clients that ensures your offer is fully aligned.
When your offer is aligned, you’re excited, your promo is magnetic, and it becomes super attractive to your prospects.
1-Get clear on the PERSONALITY traits of the people you most enjoy being around.
Choosing an ideal client avatar based only on demographics can work but could also bring you a bunch of people you don’t like.
Starting with the person then adding demographics is more powerful.
It means you can write your copy and content directly to that person and call in the TYPE of people you would CHOOSE to buy from you.
2-What are they thinking about?
What’s waking them up at 3am? What are they hoping for?
What’s on their mind as they go about their day – in relation to what you do?
This gives you the ‘away from’ and ‘towards’ insights that will determine what deliverables to include in your offer and help you write your sales page copy.
3-Having got clarity on what they need, third question is how do YOU want to work?
If the way you will deliver what you have been paid for does not 100% excite you, on some level you will repel the sales.
4-And finally, now it’s time to create the offer’s wireframe and write the compelling copy that will clearly communicate the value to your ideal buyer.
Check out my FREE Sizzling Sales Page Copy Framework that will help you structure your sales page, so it ticks all the boxes of what your prospects are looking to see before they buy.
Save this post so you have it to hand when you start planning your next program, course, or service.
Veronica Pullen
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