There are 4 categories of aligned offers service-providers and course-creators should create when they want to be paid well to help more people and to make a bigger impact for clients they like, doing what they enjoy.
And this is the order I recommend you create and sell them…
MID-PRICED: To help more people, the first step is leveraging your time with a one-to-many offer.
However, depending on where you are in your business, this mid-price offering might be a 1:1 option, like a power hour.
The purpose of your MID-priced offer is to prove your concept.
You’ve designed your dream client, planned your exciting offer, and now you get paid to deliver your beta version and prove people will pay to get your help to fix the problem you want to solve.
HIGH-TICKET: After completing your mid-priced offer, some of your clients will want to go deeper, receive a more intensive level of support.
This is where your higher-priced, 1:1 or group option comes in.
Your premium program/service will give you a reliable recurring revenue too when you offer a payment plan for the 3, 6, or 12-month duration.
Initially, you’ll promote and sell both of these offers to your existing audience, people who already know you.
Now, it’s time to grow your audience, building assets your dream clients will want to get their hands on.
FREE LEAD MAGNET is ideal when you want to add a larger volume of leads to your list – e.g. when you have an email list size that is less than 5k.
PAID LEAD MAGNETS are low-cost – usually < £10-£30 digital products that solve one single problem, end to end.
Paid lead magnets are perfect when you want to scale your list with only paying clients, or as a trip wire offer on the thank you page of your freebie, to absorb your ad spend.
Do you want to build a “so-fun-I-can’t-believe-they-pay-me-to-do-this” online business that helps others achieve a “OMG-I-can’t-believe-how-much-has-changed” transformation, so you ‘work’ with clients you like, get paid well by people who value your expertise and tell you how amazing you are, so the freedom of being able to work from wherever you choose is your new normal?
Send me a DM to explore how joining my Mastermind will blow your socks off with what’s possible for your business online during Q4, and beyond.
Veronica Pullen
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