The Boutique Marketing Strategy of Ant & Dec That Will Help You In 2024

The Boutique Marketing Strategy of Ant & Dec That Will Help You In 2024

Over the past few weeks, Ant and Dec have been giving UK viewers a live demonstration of how to adapt your marketing strategy to survive in the new online landscape. Ant and Dec are the presenters of the UK reality show, “I’m a Celebrity, Get Me Out of...
Marketing lessons from a bear called Billy!

Marketing lessons from a bear called Billy!

There are 2 Billys in my life. One is tall and hairy. The other is Billy Bear. He works at Butlin’s, so we see him once a year. The entertainment staff at Butlin’s are called Redcoats. Billy Bear is theoretically a Redcoat too. (a Tedcoat?) Except Billy isn’t the same...