Creating webinars, Messenger bot funnels, running Facebook ads and [insert any other of the fancy ‘large scale’ strategies you see successful people doing and believe you should emulate them] are NOT going to take you from £0 to £5k months!
They are NOT going to bring you an income any time soon.
They are NOT the best thing to prioritise when you want (or NEED!) sales NOW.
Instead, focus on the ‘micro’
– reaching more people
– building a relationship
– one personalised conversation at a time…
And during those conversations, when it’s right, inviting them to buy.
How?
1/ Publish authoritative, educational, entertaining content and social proof regularly (ideally daily).
2/ Engage on 10 or more posts you see, interacting in comment conversations, daily.
3/ Have a “YES offer”, communicated with compelling, persuasive sales copy that you are excited to sell AND deliver, and ASK PEOPLE TO BUY IT.
4/ Continue at least one conversation in DMs
E.g. DM them another piece of advice, show them something you’ve seen (or created) that is relevant, or empathise or cheer them on.
5/ Grow your followers daily.
A word about comments…
✔️Comments are ‘posts’ you write initially for a micro audience – the poster and their readers.
So write comments AS IF they are posts and they will deliver the kind of results you want from your actual posts!
✔️ Ask anyone who is successful with selling on social media and they will tell you that most of the selling goes on in the DMs!
DMs are where you get to know each other better and when you’ve had a DM conversation with someone, the next time you or they post, you/they will see it at the top of your/their feed.
✔️Reuse at least one of your comment ‘posts’ as content you publish on your socials and email for your audience.
✔️Or use a snippet from the convo as inspiration to create something new (which is what I’m doing here).
✔️When you see someone you KNOW you can genuinely help, DM them and tell them.
✔️Ask them if they’d like to hear more.
✔️ When they say yes, send them your sizzling copy that gives them the details of your YES offer.
DO NOT TRY TO DO THIS ON ALLLL THE SOCIAL MEDIA PLATFORMS!
🚀 choose ONE social media platform and go ALL IN on it.
For some people, that’s LinkedIn.
For me, it’s Facebook where I spend most of my personal time..
Veronica Pullen
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