Somatic Copy Case Study: Turning Katya Varbanova’s Difficult Announcement Into 100% Positive Feedback

Somatic Copy Case Study: Turning Katya Varbanova’s Difficult Announcement Into 100% Positive Feedback

Back in 2024, Katya Varbonova came to me because she needed to send an important and difficult update to her paying subscribers. The update was to announce that her flagship membership with thousands of paying subscribers was ending. My task was to make this news feel...
The Secret Envy That Drives Sales

The Secret Envy That Drives Sales

  If I asked you whether you want people to envy you, you’d deny it immediately. Your desire to feel superior over others is a secret you’ll rarely admit – even to yourself. (You’re shaking your head at me already, aren’t you?!) 🤣 I know the truth though. I...