Is Your Pricing Illegal?!
How you communicate your prices matters… both legally and from a buyer psychology perspective. In the UK, if you offer a full payment AND instalment option, you are legally allowed to discount your price for full payment upfront, but you are not permitted to charge...
Attention Spans… Getting Shorter?
Attention spans are getting shorter, they say. You need to keep your posts and emails short, you’re told. It’s short posts that get the most engagement so don’t bother writing good content anymore as nobody reads it, you might have told yourself. Well, yeah, but no....
Content inspiration in a flash!
When you're in need of a quick flash of inspiration for content you can create to post on your socials, try one of these quick tips: Dry of ideas for a post you can write to promote your offer, go read your sales page or brochure again. You could pick a feature to...
Why Your Stories Are Not Converting
The messages you communicate in your marketing are 22 times* more likely to be consumed and remembered when told as a story. Most of us can relay a story easily enough in a chat with our mates, but the way you would tell the story to them is not the same way you’d...
Why People Buy What They Can Get for Free
The creator of the “Piddle Patch” was pitching for investment on Dragon’s Den. Piddle Patches are puppy pads made using real grass. Peter Jones thought this was the most ridiculous concept he’d ever heard. “Why would anyone want to buy that when real grass is...
Sizzle and Reassure
All human beings are hard-wired with the same 9 core needs. These 9 instinctive desires boil down to the same two deep-rooted survival fears: “Safety and security” Your job as the writer of your own sales and marketing copy is to explain how your service or course...
Why I cancelled a 5* hotel I love!
We had booked 2 nights in a junior suite at a hotel I love in Southampton. It’s a lovely hotel, 5*, huge balcony overlooking the harbour, and the food is delish. We stayed there last year too, the same suite as it happens. So why then, before we even arrived did we...
How to Thrive as a Chaotic Creator
Before I understood how I am ‘wired’ to operate, I tried forcing myself to batch create content in advance, because I heard it’s the ‘easiest’ way. It was so exhausting that the writing felt dry, the energy heavy. Consequently, the posts went down like a brick when...
Ease Your Prospects’ Fears!
When your audience think about buying what you sell, they are scared. Every human on the planet is hard-wired to desire ‘safety’ and ‘security’. Any time we think about making a change in our life and business, we worry that change will be ‘unsafe’. When people read...
There’s No Harm in it!
We were watching an episode of The Apprentice Australia and their task was to create soft-serve ice-cream offers. The goal was to make the most $$$ of sales. One team sold theirs for between $5 and $20. The other team created a $5 and a $50 offering. One team made...
Connect on Social Media