Marketing lessons from a bear called Billy!

Marketing lessons from a bear called Billy!

There are 2 Billys in my life. One is tall and hairy. The other is Billy Bear. He works at Butlin’s, so we see him once a year. The entertainment staff at Butlin’s are called Redcoats. Billy Bear is theoretically a Redcoat too. (a Tedcoat?) Except Billy isn’t the same...

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