Why Can Big Brands Breach Facebook Promotion Guidelines?
Yesterday evening, I saw a post from Butlins; a contest to win (ironically) tickets to the Isle of Wight Festival! I've a sensitive radar where contests are concerned, so immediately I noticed that their conditions of entry to the contest were in breach of the...
Introduce A Passive Income Stream To Your Business With A Trip Wire!
If you’ve been following me for any amount of time you’ll know that I highly recommend that you actively incentivise, and regularly encourage your social media followers to opt into your database. Capturing your ideal clients’ email address is step 3 of my Social...
Are Facebook Likes Important?
If you have a Facebook page for your business, attracting likes is probably pretty high on your agenda. Some business owners believe that the more likes they have on their Facebook page, the higher volume of sales they will make. Which is often the thought process...
Are Your Products & Services Tuned Into Your Customers Emotional Connection Frequency?
On the ship last week there was a resident photographer. She clearly took her job seriously because it felt like every time you turned around, she was there wanting to point her camera at you To buy these photos costs £20 or thereabouts per picture – so you can...
Why I’m Not Upset by the Facebook Edgerank Update
I refuse to join in the outcry over the recent changes to Facebook Edgerank... an update that has reduced the reach (number of people who see your posts in their newsfeed) of your page posts down from about 16% to around 5%. There’s a lot of people posting all over...
How Are You Responding To Criticism?
Your business is often an extension of you. Your own identity and ego is very much tied into the work that you do, or the business that you’ve built, And any criticism of your business or work can feel like a personal criticism of yourself and who you are. It’s your...
3.5 Ways to Get Yourself Banned From Facebook
Most business owners are not familiar with all of the rules for using Facebook, especially as they move the goal posts so often! But in the Facebook “court of law”, ignorance is no defence. Every single day I see at least one person breaching one of these 3 and a half...
Not Getting Paid What You’re Worth? It’s Not Their Fault… It’s Yours!
Watching an episode of Dragons Den, I was enthralled by Peter Jones’ negotiation style in the last deal. The guy who was pitching was doing his best to negotiate Peter down from 40% to 30% upfront, but Peter wasn’t budging. You see, Peter KNEW with certainty that what...
Call Answering | What Is Answering Your Own Business Phone Costing You?
One of the very first decisions I made as a business owner 3 years ago was to stop answering my own business telephone. When I first started my business, I did what a lot of people do, and promoted my home telephone number as being my business landline. I also happily...
The Bucket Theory for Effective Online Group Relationships
Recently I saw a post in a Facebook group I’m a member of, recommending another Facebook group that the poster felt would be of enormous value to the members. In response, somebody replied “make sure you only comment on other posts for a while. Don’t post your own...
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