Morning Routine: Doing it Your Way
For a long time, I would have told you I don’t have a morning routine. Truth is, I do, but it’s so far away from what the typical morning routine teaching tells you to do that I’d not put 2+2 together. My morning routine is... I wake up (naturally) at about 7am. If...
Bath Bombs and Truth Bombs | Online Visibility
A couple of weeks ago, Lush found themselves at the centre of an internet outrage storm. The internet took offence at their campaign in support of women who had been lied to by undercover detectives. Undercover detectives who live amongst the community, forming...
Spendaholics Guide to Facebook Advertising: 7 Ways You Are Spending Too Much for Your Facebook Ads
I imagine there are some things in life you love to spend your money on where price is not the determining factor – and where there are many cheaper alternatives, but you don’t care. You want what you want, and will happily pay for it, right? Let’s face it, if you are...
Why Videos on Your Facebook Page Are Being Ignored…
Do you have any videos on your Facebook page? Videos you have uploaded that is, not if you've posted links to videos hosted elsewhere. If so, pop over to your Facebook page now (on desktop) and check this out. While you're on your page, choose 'insights' from the top...
Boring Introductions in Networking Events and Groups
When you sit in networking events or watch an introduction thread in an online community, you’ll notice everyone is using the same formulaic structure. It’s the same old boring vanilla in a sea of bland. I had my first call with my “Storytelling Mentor”, Michael...
Using Price Stacking to Convert More Sales from Premium Paying Clients
We spent Xmas and New Year on a UAE/India cruise and the cruise line demonstrated a genius example of how to use price stacking to convert more sales of their premium priced options that you can apply to sell your premium level programs too. As soon as we boarded the...
Experts: How to Use Facebook Remarketing to Increase Your Visibility, Build Connection & Attract New Paying Clients
Any Facebook ads campaign you run, should never be a standalone ads campaign. Every campaign should form part of an overall strategy; using Facebook remarketing to work towards building your brand to position you as the go-to expert, and bringing you a continual flow...
A Lead Magnet That Gives Your Audience a Memorable Experience
Standing in the queue in the supoermarket last weekend, I was looking at the rack of gift cards next to the checkout. Some gift cards enable the recipient to buy a 'thing' from a specific retailer... M&S, etc. Others mean the receipient can enjoy an experience......
Should You Get Started with Facebook Instant Articles on Your Blog?
If you’ve ever clicked on a slow-loading link on your phone, you’ll know how frustrating that is. There have been plenty of times when I have given up on waiting too. Ain't nobody got time to wait for pages to load?! 🙂 Facebook are taking a stand on slow-loading...
Increase Facebook Video Viewers 85% When You Add Video Captions
If you are posting videos on Facebook but do not add video captions, a good proportion of your audience will scroll past. Why? Because most people are accessing Facebook on a mobile app. Many of them will be in public where having sound playing isn’t convenient. Few...
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