How Claire 11x’d Her Premium Package Offer
“Is it ok to share a win for the biggest one-off sale I've ever done?” That was the post in my group that greeted me yesterday from one of my clients. Claire is a personal stylist, helping her clients to transform their confidence through their style. A week ago, she...
Your Facebook Group Welcome Posts Are Cringe
Imagine this... It’s lunchtime. You want to grab a quick sandwich and a bottle of water. The nearest shop to where you are is Tesco. It’s not a store you have been into before, but you know a few people who shop there. You’re in a hurry so you run in, hoping to find...
You Can Outsell Big Names on Facebook Who Don’t Understand This ‘Secret’!
In 2014, I spoke at an event in London called the "Small Business Success Summit", in front of an audience of about 350 people. One day, about 3 weeks after I had started promoting the event, the organiser Skype-d me... "How are you selling SO MANY tickets? What am I...
How to Add Video Captions in Facebook & Get a Free Transcript
As you’re reading this, the chances are you already know why it’s essential to add video captions to every video you post on Facebook or other social networks. If you’re not yet aware of why it is so important, then you can read why here, but briefly: 85%+ of Facebook...
Dating my Ex Husband’s New Women: Building Emotional Connections
My ex-husband used to get me to chat with the women he met online dating, so they’d want to meet and date him. (Before we go any further, I want to make something clear.) I did NOT "string women along" as one person ranted at me in an email. Unlike me, he usually went...
A Savvy Way to Use Facebook Group Questions
When you ask to join almost any Facebook group these days, chances are a pop up will appear asking you at least one question. Many group owners use their group questions to ask how you found the group, or what your area of expertise is. Some also ask you to type yes...
Earn the Right to Your Audience’s Attention
On a training call recently, I heard the phrase ‘earn once, be forgiven later’ to refer to sending emails to your list. What this person meant was, once your emails have earned you the right to your audience’s inbox and eyeballs, the rapport, trust, and connection you...
Morning Routine: Doing it Your Way
For a long time, I would have told you I don’t have a morning routine. Truth is, I do, but it’s so far away from what the typical morning routine teaching tells you to do that I’d not put 2+2 together. My morning routine is... I wake up (naturally) at about 7am. If...
Bath Bombs and Truth Bombs | Online Visibility
A couple of weeks ago, Lush found themselves at the centre of an internet outrage storm. The internet took offence at their campaign in support of women who had been lied to by undercover detectives. Undercover detectives who live amongst the community, forming...
Spendaholics Guide to Facebook Advertising: 7 Ways You Are Spending Too Much for Your Facebook Ads
I imagine there are some things in life you love to spend your money on where price is not the determining factor – and where there are many cheaper alternatives, but you don’t care. You want what you want, and will happily pay for it, right? Let’s face it, if you are...
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