Perceived Offer Value: Lessons from a Local Brewery

Perceived Offer Value: Lessons from a Local Brewery

A brewery here on the island has recently moved into new, purpose built, fully accessible (hurrah!) premises, and added a restaurant.   However, they’ve made a decision that islanders in general are NOT HAPPY about.   Entrance to their shop is free, but...
Why You Must Believe In Yourself!

Why You Must Believe In Yourself!

“People have to believe YOU believe what you are saying.” Ed Mylett is right. But this is where many coaches and experts trip over. Often there is something of what they say in relation to their program or service that they don’t reallllly agree with. If even the...
4 Ways To Inspire Confidence When You Communicate

4 Ways To Inspire Confidence When You Communicate

4 ways to inspire confidence when you communicate with prospects and clients in your comments, conversations, or sales copy… As soon as you begin a sentence with ‘unfortunately’, you are passing the problem away from yourself. Even when the answer to the original...
How My Memory Works When Something Needs Doing

How My Memory Works When Something Needs Doing

When a thought pops into my head of something that needs doing, one of 3 things must happen immediately I do it. I delegate it Or I email it to myself/add it as an appointment in my diary for a time I know I’ll be able to deal with it the moment I see the alert....