“People have to believe YOU believe what you are saying.”
Ed Mylett is right.
But this is where many coaches and experts trip over.
Often there is something of what they say in relation to their program or service that they don’t reallllly agree with.
If even the teeniest weeniest part of you is NOT a head-to-toe YES on…
🟥 The value
… When you do NOT feel your offer is a truly valuable investment that delivers something of value that serves a need, and that it or you are the right choice for the specific person you’re selling to…
🟧 The price
… When it is NOT priced at an amount that feels good for you to receive for this offer or you feel friction in your body when you speak the number aloud because it’s more than you feel SAFE to receive…
🟨 How you will fulfil the offer
… When you are UNexcited about doing the work on the other side of the sale with the person or people you are selling to…
⚠️ Then, in your sales copy, marketing content and on your enrolment/discovery calls, your energy will leak your truth!
Your prospects will pick up on that subconsciously and pull away!


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