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Should You Use Facebook Advertising to Attract Offline Coaching Clients?

Should You Use Facebook Advertising to Attract Offline Coaching Clients?

by Veronica Pullen | Feb 18, 2015 | Customer Relationships, Facebook, Marketing

If you’re a Facebook user, but not entirely ‘sold’ on the idea of running your business online, and want to work with clients in person, you may be wondering if it would be worthwhile investing in Facebook advertising at all? Is it possible to use Facebook advertising...

Making Better Business Choices: Knowing (& Respecting) Your Hourly Value Rate

by Veronica Pullen | Jan 16, 2015 | Business, Customer Relationships

I hosted a group of my Mastermind clients recently, and took them through the exercise of calculating their own Hourly Value Rate. I’ve also seen a couple of posts in Facebook groups asking for advice on how to handle clients who don’t respect your time, or people who...

3.5 Reasons Why Your Prospects Are Not Buying Your Offers!

by Veronica | Dec 11, 2014 | Content Creation, Customer Relationships, Email Marketing, Marketing, Social Media

You’ve created a short-term “no-brainer offer”, and promoted it across your social media accounts and in emails to your list. You; Tweeted your offer at least 4 times per day over the duration of the offer (making sure that Twitter users in each of the 4 core usage...

The Hidden Cost of Free when Income is in Short Supply

by Veronica | Dec 4, 2014 | Business, Customer Relationships, Marketing

Recently I received a message from someone who wanted to exchange their service for my time… so instead of paying my consultancy rate, they were offering to give me their time, and I’d give them mine. Their message explained how they couldn’t afford to buy an hour of...

Ethical Email Marketing to Your Linked in Connections

by Veronica | Nov 13, 2014 | Customer Relationships, Email Marketing, Facebook, Linked in, Marketing

Linked in have made it easy for you to export your entire list of connections, which gives you a long list of email addresses. For you, as a marketer, it seems like a great opportunity to upload this list of email addresses into your CRM, and start sending them...

Should You Auto Respond to New Followers in Twitter?

by Veronica | Nov 6, 2014 | Customer Relationships, Social Media, Twitter

Step 2 of the Social Marketing Profits Blueprint™ is ‘Connect’ – initiating conversations with your new followers in Twitter and Facebook to begin the process of building a relationship with them. So it’s easy to see how sending an automated message to new followers...
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