There’s No Harm in it!

There’s No Harm in it!

We were watching an episode of The Apprentice Australia and their task was to create soft-serve ice-cream offers. The goal was to make the most $$$ of sales. One team sold theirs for between $5 and $20. The other team created a $5 and a $50 offering. One team made...
Want to know your “luckiest” days and times for the next 14 months?

Want to know your “luckiest” days and times for the next 14 months?

I’m a dog. My husband Bill is a pig.Yesterday was a good day for dogs and pigs.We found a parking space right outside the nail salon when I went for my appointment.She had the exact shade of (purple) polish I wanted.Bill found a choice of Squid Game masks in the shop...
What Are Your Prospects Scared of?

What Are Your Prospects Scared of?

When your audience think about buying what you sell, what are they scared of?And do you soothe those fears in your sales copy? Every human on the planet is hard-wired to desire ‘safety’ and ‘security’. Any time we think about making a change in our life and business,...
[Copywriting tip] Want more people saying YES when you promote your offers online?

[Copywriting tip] Want more people saying YES when you promote your offers online?

Do you want more people saying YES when you promote your offers online?   We choose to buy something when we know (or hope!) we’ll get some kind of ‘emotional high’.   All human beings have core needs that we are hard-wired to desire. When one of those needs is...
What To Do If Your Facebook Reach Remains Low

What To Do If Your Facebook Reach Remains Low

WHERE you post on Facebook impacts how likely it is to be seen. Posts on your business page have the worst – virtually non-existent organic reach for most people. Posts in ENGAGED Facebook groups get good traction. If you are a member of the group that you want to be...