Why Gender Inclusivity Matters in Your Business | Interview with G Sabini-Roberts

Why Gender Inclusivity Matters in Your Business | Interview with G Sabini-Roberts

When most people go into a ‘womens’ or ‘mums’ group, and refer to them collectively as “ladies” … When most speakers and presenters address their mixed gender groups as “ladies and gentlemen”.. And/or most of the coaches and experts who state their niche is e.g....
Communicate Pricing in Your Sales Copy.

Communicate Pricing in Your Sales Copy.

When your offer includes a pay in full option AND an instalment plan, quote the INSTALMENTS FIRST. E.g.: 4x monthly instalments of £25 Or, pay £75 today and save. Firstly, it’s about how these options FEEL: When you state the pay in full price FIRST: … the...
The Route to Your Business Success is Plain Sailing

The Route to Your Business Success is Plain Sailing

When we sailed on Queen Mary 2 to New York, it took 7 days to travel from Southampton. For five of those days, there was nothing but us and the ocean. No external signs we were going anywhere, other than the sight and sound of waves crashing up against the ship....