Content inspiration in a flash!

Content inspiration in a flash!

When you’re in need of a quick flash of inspiration for content you can create to post on your socials, try one of these quick tips: Dry of ideas for a post you can write to promote your offer, go read your sales page or brochure again. You could pick a feature...
Why People Buy What They Can Get for Free

Why People Buy What They Can Get for Free

  The creator of the “Piddle Patch” was pitching for investment on Dragon’s Den. Piddle Patches are puppy pads made using real grass. Peter Jones thought this was the most ridiculous concept he’d ever heard. “Why would anyone want to buy that when real grass is...
Sizzle and Reassure

Sizzle and Reassure

All human beings are hard-wired with the same 9 core needs. These 9 instinctive desires boil down to the same two deep-rooted survival fears: “Safety and security” Your job as the writer of your own sales and marketing copy is to explain how your service or course...