These are my 5 reasons to batch your social media content each month:
You are seen by your ideal clients regularly, reminding them of your expertise and how you can help.
It takes the pressure off you on a day to day basis.
Not feeling in the mood to write something new to post?
You have your batch in the bank, ready to go!
I also find going through my content doc sparks up ideas and gets me fired up to write even more new content.
It takes me a few hours, spread over several sittings to batch 30 days of these posts.
I tend to do 7 days as a time and each post inspires a few more that I add onto the end of the list.
The key is to ensure you stay in response:
Consume > idea > write copy > create image/s.
Or, consume > idea > create image/s > write copy.
It would take much more thinking time if I tried to start with the need to write from scratch.
Because you are in a cycle of responding, you unlock a strong flow of ideas.
In fact, I have had to stop writing this post twice because new ideas have come to me that I wanted to quickly add.
I used to really struggle with batching as it was so painfully dry, like trying to squeeze water out of a stone.
Now I giggle to myself at how easy it is.
Veronica Pullen
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