When your offer includes a pay in full option AND an instalment plan, quote the INSTALMENTS FIRST. E.g.: 4x monthly instalments of £25 Or, pay £75 today and save. Firstly, it’s about how these options FEEL: When you state the pay in full price FIRST: … the...
A Quick promo copy tip for you that will increase the perceived value of your offers. Apply what I am about to share with you any time you want to communicate the value of time. Logically, we know that seven days and one week are equal amounts of time. However,...
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