by Veronica Pullen | Feb 9, 2024 | Business Tip, Business Training, Content Creation, Copywriting, Copywriting Tip, Email Marketing, Facebook Marketing, Grow Your Business, Planning, Posting Online
A spa hotel emailed me to announce they have introduced a monthly subscription. I’m in favour of this business model because it will give them predictable cashflow instead of waiting for ad-hoc bookings to come in. Thing is, when you sell a subscription for a service... 
by Veronica Pullen | Jan 26, 2024 | Business Tip, Copywriting, Copywriting Tip, Customer Relationships, Marketing, Mindset
I ordered a new bra at 10pm on Tuesday. Yesterday morning I received one email from the company to say my order is on its way, and a second email with a 20% discount code for the exact bra I ordered. One of our human needs is to feel like we get a good deal when we... 
by Veronica Pullen | Nov 4, 2023 | Business, Copywriting, Copywriting Tip, Lead Generation, Planning, Strategy
During my time using ChatGPT and supporting others with it, I repeatedly find that the more you overshare, the better the quality they give you. Although, you should NEVER use any copy straight from ChatGPT because it is a terrible copywriter, and your audience will... 
by Veronica Pullen | Jul 14, 2023 | Business, Business Tip, Content Creation, Copywriting, Copywriting Tip, Online Marketing, Social Media
Introduction In this post, I’m going to talk about three distinct types of CTAs and explore their psychological and conversion impact on different buyer personalities. Optimising Your Call to Action Strategy Private Messaging (DM Me for... 
by Veronica Pullen | Jul 7, 2023 | Alignment, Business Tip, Category of One, Content Creation, Copywriting Tip, Customer Relationships, Email Marketing, Facebook Advertising, Facebook Marketing, Flow, Human Design, Manifestation, Marketing, Mindset, Online Marketing, Online Visibility, Own Development, Posting Online, Social Media
SPEAKING YOUR TRUTH I once received a private message about a post I wrote on sharing BS Facebook protest posts. It was a passionate, unfiltered message, and was written as I speak, unfiltered. The message I received said “it makes me want to run a... 
by Veronica Pullen | Jun 15, 2023 | Business Tip, Business Training, Content, Content Creation, Copywriting, Copywriting Tip, Email Marketing, Facebook Marketing, Grow Your Business, Marketing, Online Marketing, Online Visibility, Planning, Posting Online
Compelling hooks are FELT by your potential buyers as an inner “OOF” when they recognise it’s them you’re talking about. That’s what gets people to stop scrolling and keep reading. If you want to capture your ideal buyers’ attention with your hook, they must instantly...
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