How I Would Sizzle Up a Subscription Offer and Sales Copy for a Spa Hotel

How I Would Sizzle Up a Subscription Offer and Sales Copy for a Spa Hotel

A spa hotel emailed me to announce they have introduced a monthly subscription. I’m in favour of this business model because it will give them predictable cashflow instead of waiting for ad-hoc bookings to come in. Thing is, when you sell a subscription for a service...

The Boutique Marketing Strategy of Ant & Dec That Will Help You In 2024

The Boutique Marketing Strategy of Ant & Dec That Will Help You In 2024

Over the past few weeks, Ant and Dec have been giving UK viewers a live demonstration of how to adapt your marketing strategy to survive in the new online landscape. Ant and Dec are the presenters of the UK reality show, "I'm a Celebrity, Get Me Out of Here", that...

MY EMPLOYMENT HISTORY

MY EMPLOYMENT HISTORY

From 10 days after leaving high school with a mediocre set of O’Levels and GCSEs, I was employed consistently until 2003. Then, I started my Bookkeeping and Payroll consultancy, which I ran until November 2008 when I was fired from a new, full-time contract role and...

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