Use these 4 words to make people feel special #CopyTip
I ordered a new bra at 10pm on Tuesday. Yesterday morning I received one email from the company to say my order is on its way, and a second email with a 20% discount code for the exact bra I ordered. One of our human needs is to feel like we get a good deal when we...
The Signs That You Are An Online Introvert
You know you’re an online introvert, when... : You get a real buzz from delivering live training and calls, but need a nap afterwards? I absolutely LOVE live calls, and while I’m delivering them, my energy is high. When it’s over, my energy crashes. ...
The Boutique Marketing Strategy of Ant & Dec That Will Help You In 2024
Over the past few weeks, Ant and Dec have been giving UK viewers a live demonstration of how to adapt your marketing strategy to survive in the new online landscape. Ant and Dec are the presenters of the UK reality show, "I'm a Celebrity, Get Me Out of Here", that...
MY EMPLOYMENT HISTORY
From 10 days after leaving high school with a mediocre set of O’Levels and GCSEs, I was employed consistently until 2003. Then, I started my Bookkeeping and Payroll consultancy, which I ran until November 2008 when I was fired from a new, full-time contract role and...
Why I overshare to Chat GPT
During my time using ChatGPT and supporting others with it, I repeatedly find that the more you overshare, the better the quality they give you. Although, you should NEVER use any copy straight from ChatGPT because it is a terrible copywriter, and your audience will...
“If they won’t give me their phone number, they’re not a serious buyer!”
That ^^^ is a statement I hear from a lot of business owners who are marketing online. I think this is one of those lines where the person has been taught a strategy, swallowed it verbatim and is repeating it – but not thought about whether it’s a fact or a belief. I...
DID YOU KNOW,,,?
When you are featured in local or national print press, you are NOT PERMITTED to post photos of your coverage online… Even if the journalist said it was ok to do so… Even when their Editor agreed… …if you do, you risk a SUBSTANTIAL fine… … UNLESS you hold a NLA Media...
Are you too BRAGGY?
I know there are people who think I am a “show off”. I know there are people who think I “talk about myself too much”. And I know there are people who think I “milk everything for my own benefit”. I know this because I have been told it all my life. But do you know...
4 offers you’ll create inside my mastermind
There are 4 categories of aligned offers service-providers and course-creators should create when they want to be paid well to help more people and to make a bigger impact for clients they like, doing what they enjoy. And this is the order I recommend you create and...
6 ways you UNSELL your offers with your words!
CAN – when used within your promise, you communicate doubt. “When you purchase my Sizzling Storyselling course, you can write stories that sell on social.” “When you purchase my Sizzling Storyselling course, you will write stories that sell on social.” BUT – anything...
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