Attention Spans… Getting Shorter?

Attention Spans… Getting Shorter?

Attention spans are getting shorter, they say. You need to keep your posts and emails short, you’re told. It’s short posts that get the most engagement so don’t bother writing good content anymore as nobody reads it, you might have told yourself. Well, yeah, but no....
Why People Buy What They Can Get for Free

Why People Buy What They Can Get for Free

  The creator of the “Piddle Patch” was pitching for investment on Dragon’s Den. Piddle Patches are puppy pads made using real grass. Peter Jones thought this was the most ridiculous concept he’d ever heard. “Why would anyone want to buy that when real grass is...
Sizzle and Reassure

Sizzle and Reassure

All human beings are hard-wired with the same 9 core needs. These 9 instinctive desires boil down to the same two deep-rooted survival fears: “Safety and security” Your job as the writer of your own sales and marketing copy is to explain how your service or course...