If You Want To Grow Your Social Media Audience Do This!

If You Want To Grow Your Social Media Audience Do This!

If you want to grow your social media audience without paying for ads (or as well as) posting more is NOT the answer.   Engaging more is.   If you’re reading this then there is a VERY high chance that you met me through a comment (or comments) I wrote that caught your...
The Fear of Speaking Your Truth

The Fear of Speaking Your Truth

SPEAKING YOUR TRUTH    I once received a private message about a post I wrote on sharing BS Facebook protest posts.   It was a passionate, unfiltered message, and was written as I speak, unfiltered.   The message I received said “it makes me want to run a...
Has IKEA’s Copy Missed the Mark?

Has IKEA’s Copy Missed the Mark?

Compelling hooks are FELT by your potential buyers as an inner “OOF” when they recognise it’s them you’re talking about. That’s what gets people to stop scrolling and keep reading. If you want to capture your ideal buyers’ attention with your hook, they must instantly...