7 Copy tweaks that will improve your results:

7 Copy tweaks that will improve your results:

If you want more of your social media followers to visit your sales page and be excited to buy when they finish reading, here are 7 tweaks you can make to your social media content and sales page copy: 1- How detailed your ideal client ‘call outs’ are When you...
They were not happy with us!

They were not happy with us!

The way I started this business in 2010 was by buying into a ‘business opportunity’. It was called ‘My Social Media Business’ (MySMB) and for £750 we received a training program that taught us about the various social media platforms, mentorship to support us with...
From Apple to Big Fish

From Apple to Big Fish

Waiting for our MacBook to be restored in the Apple Store last week, I was observing the room and it struck me how alike a Facebook group the store is. Security on the door = private visible group. Staff wandering around = group moderators. Genius Bar staff = group...
Increasing the Perceived Value of a Spa Hotel Subscription with Sizzling Sales Copy

Increasing the Perceived Value of a Spa Hotel Subscription with Sizzling Sales Copy

A spa hotel emailed me to announce they have introduced a monthly subscription. I’m in favour of this business model because it will give them predictable cashflow instead of waiting for ad-hoc bookings to come in. Thing is, when you sell a subscription for a service...