The Fear of Speaking Your Truth

The Fear of Speaking Your Truth

SPEAKING YOUR TRUTH    I once received a private message about a post I wrote on sharing BS Facebook protest posts.   It was a passionate, unfiltered message, and was written as I speak, unfiltered.   The message I received said “it makes me want to run a...
Has IKEA’s Copy Missed the Mark?

Has IKEA’s Copy Missed the Mark?

Compelling hooks are FELT by your potential buyers as an inner “OOF” when they recognise it’s them you’re talking about. That’s what gets people to stop scrolling and keep reading. If you want to capture your ideal buyers’ attention with your hook, they must instantly...
Why Excited Energy is Magnetic to Your ‘Dream Guests’.

Why Excited Energy is Magnetic to Your ‘Dream Guests’.

You love your work, enjoy helping people, and the clients you have get great results from working with you.   Trouble is, there are not enough enquiries coming in. You never can predict when the next paying client will show up.   Your income is inconsistent.  ...
A reminder of why your inner-guidance is something to follow.

A reminder of why your inner-guidance is something to follow.

Flicking through the local paper in my lunch break one day, I saw my dream job advertised.   I was a Finance Officer at a social housing company, raising invoices and reconciling housing benefit and rent payments.   The role being advertised was on the senior...