What Are Your Prospects Scared of?

What Are Your Prospects Scared of?

When your audience think about buying what you sell, what are they scared of?And do you soothe those fears in your sales copy? Every human on the planet is hard-wired to desire ‘safety’ and ‘security’. Any time we think about making a change in our life and business,...
[Copywriting tip] Want more people saying YES when you promote your offers online?

[Copywriting tip] Want more people saying YES when you promote your offers online?

Do you want more people saying YES when you promote your offers online?   We choose to buy something when we know (or hope!) we’ll get some kind of ‘emotional high’.   All human beings have core needs that we are hard-wired to desire. When one of those needs is...
Memories of an 8 year old applying for a job

Memories of an 8 year old applying for a job

I’d write letters to people asking for what I or people I knew wanted or needed.I wrote to the editor of our local paper asking for a job as a journalist, when I must have only been about 8 or 9.Another time, my mum’s elderly friend’s house was flooded and she had no...
A Post About The Time The Police Were At My Door

A Post About The Time The Police Were At My Door

I OPENED THE DOOR one Saturday morning and there stood on the doorstep was a policeman. It was early for a Saturday.   After a long week at my full-time job in the finance department of a hospital 30 minutes away, Saturday morning lie ins were an essential part of my...
Flipping your script

Flipping your script

Recently, I had a call with a client who was feeling down on themselves. In their words they “hadn’t got anywhere this week” and confessed that they considered cancelling their call because they felt they had nothing to report. Within 5 minutes, we had established...
3 Ways to Create Social Media Content from Your Responder Flow

3 Ways to Create Social Media Content from Your Responder Flow

If you’re struggling to come up with new ideas you can write social media content about, these suggestions will be right up your street. All three give you ideas ‘in response’. Responding is the tap that turns on the flow of creative ideas for us introverts (and...